Yash identified the untapped potential of haptic technology while studying Product Design at the University of Nottingham: while visual and audio technologies had advanced tremendously, touch remained largely unexplored.

He sees a world where haptics are as commonplace as audio and video.

In September 2024, fresh from completing his degree, Yash founded Cybertouch to develop technologies that engage all senses, creating richer, more meaningful digital interactions accessible to everyone.

Drawing on skills developed through his past design projects, entrepreneurial experiences, and hobbies, he has led every aspect of Cybertouch’s early development. From hands-on prototyping and technical problem-solving to designing the product’s form, building its brand identity, and producing promotional content for Korus, he has applied a full spectrum of creative and technical abilities.

His background in product design, team leadership, and visual communication has allowed him to turn a complex vision into a tangible, user-ready product, driven by purpose and built from the ground up.

By February 2025, Yash walked away from his first pitch with a university-backed grant, securing funding to kickstart his vision and validating the potential of his early ideas.